How Florida’s business landscape shapes our work

When we decided to move to Florida, we knew we were stepping into a unique and vibrant business environment. From the moment we arrived, it was clear that Florida isn’t just about palm trees and sunshine - it’s about community, relationships, and different industries - from tourism and hospitality to health care and real estate.

What we’ve learned is that there’s no one-size-fits-all approach to public relations in Florida. Each business has its own story, and understanding the local market is key to telling it effectively.

We have seen firsthand how businesses that engage with the local community, sponsor events, or support local causes build a loyal following that goes beyond the tourist season. (Look for our new Iris Communications fence banners up at the local schools!)

Whether it’s a local business owner, a journalist, or a community leader, building genuine connections is at the heart of successful public relations. When you take the time to understand the needs, values, and goals of those you work with, you create more than just a business relationship, you are creating a partnership.

This focus on relationships isn’t just good for us; it’s good for our clients. By fostering strong connections within the community, we’re able to deliver value that goes beyond media releases and media coverage. We are excited to be a trusted partner invested in the long-term success of those we work with.

As we continue to grow, we look forward to the opportunities to build even more connections. We are not just here to offer public relations services; we are here to be a part of the story that makes Florida such a special place to live and work.